Social Media Manager & Content Creator


Freelance Social Media Manager & Content Creator


The Job

We are looking for someone who is excited by the opportunity to take ESSENTIALS FOR ZULA's social media platforms to the next level. You will be heading social media and creating content yourself and working with digital creators to ensure the organic growth and scaling of our social media platforms including but not limited to, Instagram, TikTok and Pinterest, and nurturing relationships with our current client base. The position is Europe-based, moving between our studio, your home and different shooting locations for content creation and management. You will be expected to regularly travel for work. This is a freelance position.


The ideal candidate not only loves fashion, but is also obsessed with crunching numbers, and has a wealth of marketing insights. You will work closely with the founder, to develop a high-level social media strategy whilst aligning with the brand aesthetics and identity to bring ESSENTIALS FOR ZULA to life digitally and spread the word.


If you love the sound of a very dynamic position that combines fashion, digital marketing and data analysis, this position is ideal for you.



  • Work 2-3 days a week
  • Social Media Strategy
  • Full brand implementation (incl. but not limited to TikTok, Instagram and Pinterest)
  • 360 content creation - TikTok, Instagram and Pinterest
  • Curation of feed
  • Feed posting schedule
  • Story creation and planning
  • Graphic design for all stories, video and image content
  • Videography and editing (all for social)
  • Image editing (all for social)
  • Partnership collaboration strategy, blogger relations (giveaway, exchange of merchandising for styling, reel takeovers, IGTV etc.)
  • Organic outreach to influencers, press and brands
  • KPI analysis with recommendations for the following month
  • An in-depth analysis of data provided per social media platform
  • Targeted artistic director per-platform
  • Market insights (connection to industry insiders to ensure you are always up to date on trends, algorithm changes)
  • Community management, replying to messages and comments
  • Influencer strategy
  • Influencer collaboration program (UTMs, tracked link, when they post, when they don’t)
  • Creating creative briefs: benchmarks with trends, mood boards, asset deliverables for influencers
  • Support the founder with all things digital content


What you’ll need

  • Based in Europe and open to travel to shooting locations and Vienna regularly
  • Be a proven creator with a high-level understanding of Instagram, Tiktok and Pinterest (sounds, challenges and editing techniques etc.), in-app features, and how to optimize content for platforms and algorithms
  • Have a strong PR network in Europe
  • Access to social media measurement and management tools and platforms
  • Strong network of marketing insights (IG, META, Tiktok or pinterest)
  • Understands and has the ability to speak to and report on TikTok, Instagram and Pinterest’s KPIs and metrics
  • A good knowledge or experience in copywriting for social media (English). Deep knowledge of hashtag and engagement strategy
  • A driver's license and your own car
  • Software, digital work equipment, photoshoot equipment for social media content
  • Strong working proficiency in English
  • Highly interested in styling and fashion
  • Goal-oriented, results-driven
  • Excellent ability to work independently but also collaboratively
  • Able to take concept from pitch to execution


How to apply

  • Send us your cover letter and CV to including your personal and portfolio of social media platform(s) that you are managing or have managed in the past. Please also include:
  • How did you hear about us
  • Expected salary
  • When you are available to begin the position


Your benefits

  • Opportunity for regular travel (mostly to warmer places)
  • Opportunity to work closely with the founder
  • Flexible office model
  • Dynamic role
  • Yearly allowance of our garments
  • Being part of the change, for a better and more sustainable future for fashion


We cannot wait to hear from you.